Duzi CRM
A fullstack CRM and customer engagement platform that unifies customer management, sales activities, WhatsApp conversations, campaigns, broadcasts, automation, and AI-assisted communication in one workspace.
Problem
Businesses need a centralized system to manage customer relationships, sales activities, WhatsApp conversations, broadcasts, and automation, instead of juggling disconnected tools that fragment data and slow the team down.
Solution
A modular CRM platform that combines customer management, sales workflows, WhatsApp communication, automation, and AI capabilities into a single unified workspace, from lead capture and pipeline tracking to broadcast messaging and AI-assisted replies.
My Role
Fullstack Developer / Software Engineer, responsible for the platform end to end, across frontend, backend, database, integrations, and deployment.
- Designed and implemented frontend interfaces.
- Developed backend APIs and business logic.
- Designed and maintained database structures.
- Integrated WhatsApp communication services.
- Developed broadcast and messaging workflows.
- Implemented authentication and role-based access control (RBAC).
- Worked on AI Agent and AI provider configuration.
- Implemented automation-related functionality.
- Handled deployment and production infrastructure.
- Debugged and optimized system behavior.
Architecture
Engineering Highlights
More than CRUD. The project spans fullstack architecture and production operations:
Screens
Let's build it together.